Birds EYE for 
black eye 
sweepstakes
Birdseye Foods Sweepstakes Concept
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Picture this: you win UFC tickets and a trip to Las Vegas just by eating frozen peas. The Birds Eye Black Eye Sweepstakes is a concept that reimagines everyone’s favorite frozen veggie brand as a champion of televised violence. Open the bag, punch in the code, and win!

The campaign includes a website, motion graphics for social media, and perfectly designed emails. Not to mention an edgy look that makes frozen peas cool! (I mean, they were always cool, but now they finally look it.)
Branding
Instagram Motion Graphics
Emails

Landing Page

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